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    Principles of Marketing Study Set 2
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    Exam 10: New-Product Development and Product Life-Cycle Strategies
  5. Question
    Product Classes Have the Longest Life Cycles-The Sales of Many
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Product Classes Have the Longest Life Cycles-The Sales of Many

Question 28

Question 28

True/False

Product classes have the longest life cycles-the sales of many product classes stay in the mature stage for a long time.

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