Atlas Steel Corporation Lacks the Confidence,capital,and Capacity to Launch Its

Multiple Choice

Atlas Steel Corporation lacks the confidence,capital,and capacity to launch its new steel product into full national or international distribution.Even though test market results look promising,what will be management's next step?

A) Retest the product in additional markets
B) Develop a planned market rollout over time
C) Secure a loan to provide confidence, capital, and capacity
D) Seek the help of a nationally known consultant
E) Develop a prototype