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  3. Study Set
    Principles of Marketing Study Set 2
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    Exam 10: New-Product Development and Product Life-Cycle Strategies
  5. Question
    Which Stage in the PLC Normally Lasts Longer and Poses
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Which Stage in the PLC Normally Lasts Longer and Poses

Question 20

Question 20

Multiple Choice

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?


A) Growth
B) Decline
C) Maturity
D) Phase-in
E) Adoption

Correct Answer:

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