Big Moose Toys Is a Market Pioneer Introducing a Modern

Short Answer

Big Moose Toys is a market pioneer introducing a modern version of Bullwinkle the Moose,a character from an animated television series originally broadcast in the fifties and sixties.Its version of Rocky the Flying Squirrel,another character from the show,targeted to baby boomers,was a strong success.The company needs to make the new launch strategy for Bullwinkle consistent with the intended ________.