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    Principles of Marketing Study Set 2
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    Exam 8: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Markets Can Be Segmented into Groups of Nonusers,ex-Users,potential Users,first-Time Users,and
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Markets Can Be Segmented into Groups of Nonusers,ex-Users,potential Users,first-Time Users,and

Question 93

Question 93

Short Answer

Markets can be segmented into groups of nonusers,ex-users,potential users,first-time users,and regular users of a product.This method of segmentation is called ________.

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