Bob and Phyllis Cords Own Two Retail Stores,one in Madoc

Short Answer

Bob and Phyllis Cords own two retail stores,one in Madoc and one in Belleville.Alhough the towns are only 40 kilometres apart,the consumers at both stores are very different demographically.Bob and Phyllis alter the product offerings between both locations in an effort to cater to both demographic groups.This is an example of ________.