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    Principles of Marketing Study Set 2
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    Exam 7: Business Markets and Business Buyer Behaviour
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    In Routine Buying Situations,which Members of the Buying Centre Have
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In Routine Buying Situations,which Members of the Buying Centre Have

Question 99

Question 99

Multiple Choice

In routine buying situations,which members of the buying centre have formal or informal power to select or approve the final suppliers?


A) Users
B) Influencers
C) Gatekeepers
D) Deciders
E) Buyers

Correct Answer:

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