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    Principles of Marketing Study Set 2
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    Exam 7: Business Markets and Business Buyer Behaviour
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    A Buyer Would Be Most Likely to Review Trade Directories
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A Buyer Would Be Most Likely to Review Trade Directories

Question 59

Question 59

Multiple Choice

A buyer would be most likely to review trade directories in which stage of the business buying process?


A) Problem recognition
B) General need description
C) Product specification
D) Supplier search
E) Supplier selection

Correct Answer:

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