Which of the Following Is True of Mature Consumers

Multiple Choice

Which of the following is true of mature consumers?

A) The best strategy is to appeal to their active, multidimensional lives.
B) They are a poor market for "do-it-for-me" services.
C) High-tech home entertainment products do not appeal to them.
D) They place more importance on brand names and are more brand loyal than members of other age groups.
E) They are a shrinking market for cosmetics and personal care products.