Researchers Found That a Number of Well-Known Brands Tended to Be

Multiple Choice

Researchers found that a number of well-known brands tended to be strongly associated with one particular trait,such as Jeep with "ruggedness." Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?

A) Brand perception
B) Product image
C) Brand personality
D) Brand concept
E) Brand equity