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    Principles of Marketing Study Set 2
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    Exam 6: Consumer Markets and Consumer Buyer Behaviour
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    Knowing That Selective Retention Prevents Consumers from Remembering Everything About
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Knowing That Selective Retention Prevents Consumers from Remembering Everything About

Question 75

Question 75

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Knowing that selective retention prevents consumers from remembering everything about an ad,what might a marketer do to enhance retention?

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Use of drama,fear,or extreme h...

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