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    Principles of Marketing Study Set 2
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    Exam 5: Managing Marketing Information to Gain Customer Insights
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    Ethnographic Research Is a Form of Observational Research That Involves
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Ethnographic Research Is a Form of Observational Research That Involves

Question 82

Question 82

True/False

Ethnographic research is a form of observational research that involves sending trained observers to watch and interact with consumers in their "natural environments."

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