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    Principles of Marketing Study Set 2
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    Exam 5: Managing Marketing Information to Gain Customer Insights
  5. Question
    Marketing Researchers Usually Draw Conclusions About Large Groups of Consumers
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Marketing Researchers Usually Draw Conclusions About Large Groups of Consumers

Question 88

Question 88

Short Answer

Marketing researchers usually draw conclusions about large groups of consumers by studying a small ________ of the total consumer population.

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