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The Pharmaceuticals Division of Omni Healthcare Holds Low Market Share

Question 54

Multiple Choice

The pharmaceuticals division of Omni Healthcare holds low market share in a high-growth market.In order to increase market share,managers would be most likely to decide to do which of the following?


A) Hold the pharmaceuticals division's share
B) Implement a harvest strategy
C) Use money from a cash cow to promote the pharmaceuticals division
D) Divest the SBU
E) Diversify the pharmaceutical division

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