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    Principles of Marketing Study Set 2
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
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    Which of the Following Measures the Profits Generated by Investments
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Which of the Following Measures the Profits Generated by Investments

Question 61

Question 61

Multiple Choice

Which of the following measures the profits generated by investments in marketing activities?


A) SWOT analysis
B) A marketing audit
C) An executive summary
D) Marketing ROI
E) A budget

Correct Answer:

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