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    Principles of Marketing Study Set 2
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
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    Which of the Following Would Not Be Useful in Determining
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Which of the Following Would Not Be Useful in Determining

Question 4

Question 4

Multiple Choice

Which of the following would not be useful in determining marketing ROI?


A) A marketing dashboard
B) Brand awareness
C) Market share
D) SWOT analysis
E) Customer equity

Correct Answer:

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