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    Principles of Marketing Study Set 2
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    Cathy's Clothes Is a Small Retail Chain Successfully Selling Women's
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Cathy's Clothes Is a Small Retail Chain Successfully Selling Women's

Question 16

Question 16

Short Answer

Cathy's Clothes is a small retail chain successfully selling women's clothing and accessories with a profitable focus on buyers who have relatively modest means.This is an example of ________

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