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    Principles of Marketing Study Set 2
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    Which Concept Calls for Aggressive Selling and Focuses on Creating
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Which Concept Calls for Aggressive Selling and Focuses on Creating

Question 84

Question 84

Multiple Choice

Which concept calls for aggressive selling and focuses on creating sales transactions rather than on building long-term customer relationships?


A) Product
B) Production
C) Selling
D) Societal marketing
E) Marketing

Correct Answer:

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