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    Principles of Marketing Study Set 2
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    Sally Purchased Brand X Lotion
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Sally Purchased Brand X Lotion

Question 35

Question 35

Short Answer

Sally purchased Brand X lotion.In comparing her perception of how the lotion made her skin feel and look to her expectations for Brand X lotion,Sally was measuring her level of ________.

Correct Answer:

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