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  3. Study Set
    Principles of Marketing Study Set 2
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    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    Which of the Following Defines the Total Combined Customer Lifetime
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Which of the Following Defines the Total Combined Customer Lifetime

Question 75

Question 75

Multiple Choice

Which of the following defines the total combined customer lifetime values of all of a company's current and potential customers?


A) Share of customer
B) Customer lifetime value
C) Customer equity
D) Profitability
E) Share of market

Correct Answer:

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