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The Marketing Group Needs to Put Its Decision into Operation

Question 13

Multiple Choice

The marketing group needs to put its decision into operation, but first has to prove to others in the company that it is realistic and workable. It should present the solution


A) in a slow and nonthreatening manner.
B) in the very best possible light with no downsides.
C) in an environment that supports groupthink.
D) in a very direct and bold way.

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