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    Retail Management Study Set 1
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    Exam 20: Integrating and Controlling the Retail Strategy
  5. Question
    An Ongoing Benchmarking Survey of Customer Satisfaction Is _____
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An Ongoing Benchmarking Survey of Customer Satisfaction Is _____

Question 75

Question 75

Multiple Choice

An ongoing benchmarking survey of customer satisfaction is _____.


A) the PricewaterhouseCoopers index
B) the McKinsey service quality index
C) the American Customer Satisfaction Index
D) SERVQUAL

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