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    Retail Management Study Set 1
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    Exam 20: Integrating and Controlling the Retail Strategy
  5. Question
    The Most Well-Known Measurement Tool of Service Quality Is _____
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The Most Well-Known Measurement Tool of Service Quality Is _____

Question 32

Question 32

Multiple Choice

The most well-known measurement tool of service quality is _____.


A) the PricewaterhouseCoopers index
B) the McKinsey service quality index
C) the American Customer Satisfaction Index
D) SERVQUAL

Correct Answer:

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