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    Exam 20: Integrating and Controlling the Retail Strategy
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    A Firm's Comparing Its Performance to Competitors Based on the Components
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A Firm's Comparing Its Performance to Competitors Based on the Components

Question 69

Question 69

Multiple Choice

A firm's comparing its performance to competitors based on the components of the strategic profit model illustrates _____.


A) SERVQUAL
B) benchmarking
C) opportunity cost analysis
D) gap analysis

Correct Answer:

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