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    Retail Management Study Set 1
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    Exam 20: Integrating and Controlling the Retail Strategy
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    The Appearance of Service Technicians and of the Service Equipment
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The Appearance of Service Technicians and of the Service Equipment

Question 17

Question 17

Multiple Choice

The appearance of service technicians and of the service equipment is referred to as _____ in SERVQUAL.


A) responsiveness
B) assurance
C) reliability
D) tangibles

Correct Answer:

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