Multiple Choice
A major disadvantage of publicity is that _____.
A) credibility is low
B) effectiveness cannot be assessed
C) a small audience is addressed
D) there is no control over message,timing,placement,and coverage
Correct Answer:
Verified
Correct Answer:
Verified
Q22: In publicity,the media are not paid for
Q23: Which medium lets a retailer closely target
Q24: The need-satisfaction approach more closely fulfills the
Q25: Firms that promote mostly on a seasonal
Q26: The weakest method of establishing an overall
Q28: Any communication by a retailer that informs,persuades,and/or
Q29: A retailer has the ability to specifically
Q30: In a horizontal cooperative advertising agreement,_.<br>A)two or
Q31: Institutional advertising does not emphasize product sales.
Q32: In an effort to better appeal to