Multiple Choice
The medium with the longest lead time is _____.
A) radio
B) direct mail
C) telephone directories
D) magazines
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q59: Advertising messages need to be severely limited
Q60: The U.S.retailer with the highest annual dollar
Q61: A newspaper has a circulation of 800,000
Q62: Horizontal cooperative advertising agreements are most likely
Q63: A massed advertising effort is most appropriate
Q65: Which medium is associated with a low
Q66: The sharing of advertising expenses among members
Q67: A competitive advertisement is geared to the
Q68: The fundamental differences between advertising and publicity
Q69: A disadvantage of advertising as a promotional