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    Retail Management Study Set 1
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    Exam 19: Promotional Strategy
  5. Question
    The Major Objective of an Institutional Advertisement Is _____
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The Major Objective of an Institutional Advertisement Is _____

Question 36

Question 36

Multiple Choice

The major objective of an institutional advertisement is _____.


A) sales to consumers
B) sales to businesses
C) awareness
D) store image development and reinforcement

Correct Answer:

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