True/False
The cost per thousand rate represents the cost of a column inch of space per one million circulation.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q16: Frequency refers to the number of distinct
Q17: Which advertising medium generally has circulation or
Q18: The major distinction between the canned sales
Q19: The creation of regional editions,editorial association,and use
Q20: PMs are paid by manufacturers to retailers
Q22: In publicity,the media are not paid for
Q23: Which medium lets a retailer closely target
Q24: The need-satisfaction approach more closely fulfills the
Q25: Firms that promote mostly on a seasonal
Q26: The weakest method of establishing an overall