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    Retail Management Study Set 1
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    Exam 18: Establishing and Maintaining a Retail Image
  5. Question
    The Way in Which a Retailer Is Perceived by Customers
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The Way in Which a Retailer Is Perceived by Customers

Question 17

Question 17

Multiple Choice

The way in which a retailer is perceived by customers and others is its _____.


A) aesthetics
B) retail image
C) goodwill
D) atmosphere

Correct Answer:

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