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    Retail Management Study Set 1
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    Exam 18: Establishing and Maintaining a Retail Image
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    Whereas Image Refers to How a Retailer Is Perceived by Customers,positioning
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Whereas Image Refers to How a Retailer Is Perceived by Customers,positioning

Question 76

Question 76

Multiple Choice

Whereas image refers to how a retailer is perceived by customers,positioning refers to a retailer's image with regard to its _____.


A) atmosphere
B) target market
C) direct competitors
D) former customers

Correct Answer:

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