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    Exam 18: Establishing and Maintaining a Retail Image
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    The Location of Impulse Items in High Customer Traffic Areas
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The Location of Impulse Items in High Customer Traffic Areas

Question 41

Question 41

Multiple Choice

The location of impulse items in high customer traffic areas illustrates a _____ product grouping.


A) storability
B) market segment
C) functional
D) purchase motivation

Correct Answer:

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