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A Small Appliance Retailer Has In-Store Cooking Demonstrations,offers Free Samples,and

Question 53

Multiple Choice

A small appliance retailer has in-store cooking demonstrations,offers free samples,and lets consumers try out selected new appliances in an environment that resembles a small kitchen.This retailer _____.


A) employs functional product groupings
B) has a theme-setting display
C) practices experiential merchandising
D) utilizes the model stock approach

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