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    Retail Management Study Set 1
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    Exam 17: Pricing in Retailing
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    A Market Skimming Strategy Is Most Appropriate When Customers Are
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A Market Skimming Strategy Is Most Appropriate When Customers Are

Question 71

Question 71

True/False

A market skimming strategy is most appropriate when customers are highly sensitive to price and when low prices discourage actual and potential competition.

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