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In Reilly's Law of Retail Gravitation,the Point of Indifference Is

Question 98

Multiple Choice

In Reilly's law of retail gravitation,the point of indifference is _____.


A) the customer's perceived similarity between two competing retailers
B) the geographic breaking point at which shoppers are indifferent to shopping at either of two cities
C) the limit of a city's trading area
D) determined solely by the merchandising effectiveness of a city's retail operations

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