Multiple Choice
Under what condition would it be rational for the trading areas of two branch locations to completely overlap?
A) when the retailer desires cost economics in promotion
B) when the retailer decides to switch store locations from one large store to two small stores
C) when a retailer pursues a mass marketing strategy
D) when each store has a different target market
Correct Answer:
Verified
Correct Answer:
Verified
Q31: Which computer-based site-selection model generally includes the
Q32: A retailer's most loyal customers comprise its
Q33: The determination of trading-area overlap is most
Q34: A major disadvantage to the use of
Q35: Which system combines digitized mapping with key
Q37: An area can be understored with regard
Q38: An example of an economic trading-area barrier
Q39: An area's level of saturation can be
Q40: A major advantage of the Census of
Q41: Which of the following is not a