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    Retail Management Study Set 1
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    Exam 8: Information Gathering and Processing in Retailing
  5. Question
    The Use of a Survey and Observation Under Controlled Conditions
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The Use of a Survey and Observation Under Controlled Conditions

Question 18

Question 18

Multiple Choice

The use of a survey and observation under controlled conditions most closely resembles _____.


A) an experiment
B) simulation
C) a semantic differential
D) multidimensional scaling

Correct Answer:

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