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    Retail Management Study Set 1
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    Exam 7: Identifying and Understanding Consumers
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    Clothing Buyers Have Been Categorized as Clothes Horses,bargain Hunters,image Seekers,and
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Clothing Buyers Have Been Categorized as Clothes Horses,bargain Hunters,image Seekers,and

Question 14

Question 14

Multiple Choice

Clothing buyers have been categorized as clothes horses,bargain hunters,image seekers,and shopping-averse consumers.This divides shoppers by _____.


A) demographics
B) reference groups
C) lifestyles
D) perceived risk

Correct Answer:

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