Multiple Choice
To overcome potential cognitive dissonance,a retailer should _____.
A) overstate a product's attributes in the sales presentation
B) reduce the price of a product to new customers
C) offer trade-in allowances for durable goods
D) realize the importance of customer after-care
Correct Answer:
Verified
Correct Answer:
Verified
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Q39: The use of opinion leaders as sources
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Q41: Expensive,complex goods or services with which consumers
Q43: The element of perceived risk that relates
Q44: Retailers desiring to minimize consumer cognitive dissonance
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