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    Retail Management Study Set 1
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    Exam 7: Identifying and Understanding Consumers
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    The Purchase of a Good with High Perceived Risk Is
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The Purchase of a Good with High Perceived Risk Is

Question 90

Question 90

Multiple Choice

The purchase of a good with high perceived risk is likely to involve what type of consumer decision making?


A) extended decision making
B) routine decision making
C) limited decision making
D) brand loyalty

Correct Answer:

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