Multiple Choice
Which of the following are characteristics of direct marketing?
A) exposure to a good or service through a nonpersonal medium and ordering via mail,phone,fax,or computer
B) exposure to a good or service through a nonpersonal medium and ordering via personal interaction
C) exposure to a good or service through a personal medium and ordering via mail,phone,fax,or computer
D) exposure to a good or service through a personal medium and ordering via personal interaction
Correct Answer:
Verified
Correct Answer:
Verified
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