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    Retail Management Study Set 1
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    Exam 5: Retail Institutions by Store-Based Strategy
  5. Question
    A Retailer Tries to Appeal to Consumers' One-Stop Shopping Needs
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A Retailer Tries to Appeal to Consumers' One-Stop Shopping Needs

Question 60

Question 60

Multiple Choice

A retailer tries to appeal to consumers' one-stop shopping needs through _____.


A) the retail life cycle
B) vertical marketing systems
C) the wheel of retailing
D) scrambled merchandising

Correct Answer:

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