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    Retail Management Study Set 1
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    Exam 5: Retail Institutions by Store-Based Strategy
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    Which General Merchandise Retailer Is Most Likely to Appeal to a Small,niche
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Which General Merchandise Retailer Is Most Likely to Appeal to a Small,niche

Question 23

Question 23

Multiple Choice

Which general merchandise retailer is most likely to appeal to a small,niche market segment?


A) variety store
B) specialty store
C) department store
D) off-price chain

Correct Answer:

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