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  3. Study Set
    Retail Management Study Set 1
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    Exam 4: Retail Institutions by Ownership
  5. Question
    Due to the Intangible Nature of Services and the Need
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Due to the Intangible Nature of Services and the Need

Question 3

Question 3

True/False

Due to the intangible nature of services and the need for standardization of image,business format franchising is more appropriate for service sponsor-retailer arrangements than product/trademark franchising.

Correct Answer:

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