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    Retail Management Study Set 1
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    Exam 3: Strategic Planning in Retailing
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    A Retailer Can Determine How Consumers Perceive the Company Relative
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A Retailer Can Determine How Consumers Perceive the Company Relative

Question 47

Question 47

Multiple Choice

A retailer can determine how consumers perceive the company relative to its retail category and its competitors through _____.


A) positioning
B) situation analysis
C) target market assessment
D) control analysis

Correct Answer:

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