Multiple Choice
A store positioning map for bookstores found various stores occupying each quadrant (classical to contemporary and full-service to self-service) .This map illustrates that _____.
A) many different market segments exist
B) a mass marketing strategy could be effective
C) the ideal target market should be classical,full-service
D) few opportunities exist for additional bookstores
Correct Answer:
Verified
Correct Answer:
Verified
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