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    Retail Management Study Set 1
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    Exam 1: An Introduction to Retailing
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    The Greatest Advantage to a Manufacturer's Use of Exclusive Distribution
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The Greatest Advantage to a Manufacturer's Use of Exclusive Distribution

Question 54

Question 54

Multiple Choice

The greatest advantage to a manufacturer's use of exclusive distribution is _____.


A) retailer concentration on key items
B) smooth channel relations
C) a high level of retail price competition
D) maximization of long-run sales potential

Correct Answer:

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