Multiple Choice
A computer dealer determines customer satisfaction of recent computer buyers on the basis of questionnaires mailed to recent customers.These questionnaires cover all aspects of the transaction from the first encounter with a salesperson to initial quality of the computer to satisfaction with any servicing the computer might require.The survey involves _____.
A) coordinated effort
B) the total retail experience
C) long-run planning
D) relationship retailing
Correct Answer:
Verified
Correct Answer:
Verified
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