Multiple Choice
According to the text,which of the following statements about touch points is true?
A) The marketing research department of a company with a CRM system is an example of an external touch point.
B) Data gathered at external touch points,once interpreted,provide information that affects internal touch points.
C) A customer request is an example of an external touch point.
D) A customer applying for a credit card is an example of an internal touch point.
Correct Answer:
Verified
Correct Answer:
Verified
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