In a Speech,David Poirier,executive VP,CIO of Hudson's Bay Company Said,"We

Multiple Choice

In a speech,David Poirier,executive VP,CIO of Hudson's Bay Company said,"We [Hudson's Bay Company] had all kinds of data in different places.We didn't have a single view of the customer until we focused on finding one method to manage relationships with our customers." What could Hudson's Bay use to profile customer segments for better CRM marketing efforts?

A) a data mart
B) a decision support system
C) a customer information system
D) a data warehouse